IRS Enrolled Agent | Certified Tax Strategist | Entrepreneur | Horsewoman
Meet Jen Johnson, EA
Over 25 Years of Tax, Accounting & Business Experience
Jen Johnson is an IRS Enrolled Agent and Certified Tax Strategist with more than 25 years of experience in tax preparation, accounting, bookkeeping, and business advisory services.
With a four-year Accounting degree from the Minnesota School of Business and extensive experience in S corporations, partnerships, real estate, depreciation, cost segregation, and business-entity planning, Jen brings sophisticated tax expertise to the unique financial challenges of equine business ownership.
Her approach goes beyond preparing tax returns. She believes meaningful tax savings come from proactive planning, informed decisions, and strategies implemented before opportunities disappear.
“I don’t simply prepare your tax return and tell you what happened. I help you make decisions while there’s still time to change the result.”
Over 45 Years of Equine Experience
Not just a tax strategist who works with horse owners. A lifelong horsewoman who understands their world.
Jen’s passion for horses began at age 10 and has remained a central part of her life for more than 45 years.
Throughout her equestrian journey, she has bred Friesian Sport horses, owned and operated a boarding barn in Minnesota, and served as the co-founder and former CEO of North American Western Dressage, a national western dressage organization.
Under her leadership, North American Western Dressage pioneered virtual horse show competitions for dressage, ranch, trail, and groundwork—bringing new opportunities to equestrians regardless of their geographic location.
Her firsthand experience gives her a unique understanding of the financial and operational realities of the horse industry, including the costs of horse ownership, breeding, boarding, training, facilities, equipment, and competition.
She understands that horses aren’t just numbers on a balance sheet. They’re a passion, a substantial financial commitment, and a business with tremendous potential.
Where Tax Expertise Meets Equine Experience
Jen brings together two worlds that rarely intersect: advanced tax strategy and firsthand equine business experience.
She understands the complexities of owning a horse business while managing significant income from other businesses, professional careers, investments, or real estate.
At JJ Consulting Inc., her mission is to help successful individuals and equine business owners identify legitimate tax-saving opportunities, protect their financial interests, and build strategies that support their long-term goals.
Because your tax advisor should understand both your financial statements and what it takes to run a horse business.
JJ Consulting Inc. — Protect Your Wealth. Pursue Your Passion.
Associates
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Florence Hicks
Tax Preparation and Tax Resolution
With over 10 years of experience in tax strategy and financial guidance, Flo approaches every client relationship with a rare blend of precision, integrity, and genuine care. She doesn’t just analyze numbers—she helps clients see the bigger picture, empowering them to make informed decisions that build lasting financial strength.
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Kaija Mattson
Bookkeeper | QuickBooks Certified
Kaija Mattson combines her financial expertise with a lifelong passion for horses. A graduate of the University of Minnesota and a QuickBooks Certified professional, Kaija brings over 20 years of hands-on equine experience to the JJ Consulting team.
Her understanding of the horse industry gives her a unique perspective on the financial challenges equine business owners face. From boarding and training operations to the everyday expenses of horse ownership, Kaija understands the industry firsthand and is dedicated to helping clients maintain accurate, organized financial records.
Outside the office, Kaija enjoys barrel racing and spending time with her horses. She also has a passion for giving back to her community, volunteering with her therapy dog in elementary schools to support students in their learning.
Kaija brings the same patience, dedication, and attention to detail to her clients that she demonstrates in the arena and the classroom.